The Power of Hands Foundation recently gained charity status and exists to help raise awareness of and preserve traditional craft skills, whilst improving working and living conditions for the craft workers, many of whom live in poverty. Initially in the Tsunami affected areas of Galle, Sri Lanka, training programmes are being implemented to train women in new and traditional skills. The project is working towards more craft goods that appeal to the Western market, so enabling workers to build better lives for themselves whilst encouraging fair trade.
Bonnie Clayton was recruited to establish a new fundraising and marketing operation for the organisation and consultancy work included:
- Working with projects team to define project plans and funding needs
- Prospect research
- Devising fundraising and marketing strategy
- Production of fundraising and marketing materials
- Website editing
- Celebrity liaison
- Fundraising and marketing implementation
Click here to view a documentary highlighting the essence of Power of Hands Foundation.