Bonnie Clayton consulted for BackCare, the national UK charity for healthier backs, during 2008.

Consultancy work included:

• An audit of current fundraising activity
• Devising a 40th anniversary fundraising appeal “Back To Life” – designed to recruit new levels of corporate support for the organisation
• Advice on integrating the fundraising appeal into other charity fundraising, member, marketing and PR initiatives
• Working with the PR Manager to produce a media relations plan
• Prospect research
• Working with the Chief Executive to identify existing links to funding and sponsorship prospects via BackCare Patron’s, Vice Patrons, Trustees and Committee Members

Please click here to see a testimonial from Nia Taylor, Chief Executive of BackCare.

Visit www.backcare.org.uk for more information.